A lot of Kickstarters don’t get funded because they post, wait and just hope people find and fund them. With Kickstarter the more activity you have the further your item is pushed to the top of the list. More people then view your item, see that there is demand and are then interested in becoming involved.

We worked with Grub Stick on their Kickstarter project and put together an email campaign, sending it out to every data base we had. We also took to the phones. Beyond getting the word out, the video you post on Kickstarter is ultimately important. It is your best opportunity to tell your story, sell your vision and promote your idea.

By crafting a message to draw people to our Kickstarter project and video, we hit our goal in 12 hours and raising $69,054 with 533 orders.

Create a list of something – People are lazy. They don’t want to waste time on searching and gathering information. That’s the reason why lists are popular. Create a TOP10, or better yet, a TOP 100 list. Lists of movies, books, influential people, or any other topic can easily generate buzz. I am doing this blog from my Lazy Boy!