Trade Shows / Social Media
A lot of thought, effort, and planning goes into any marketing exploit, but if you’re going to put up a display at a trade show, you’re going up against every other booth in that space, even if they’re not your direct competitors.
You’re competing for space, attention, and sales, so you can’t get lazy with any part of your trade show planning. You need a solid strategy to stage a successful trade show exhibit.
Your strategy should also consider pre- and post-show communication. Social media can be an invaluable marketing tool at trade shows. Create a conversation, promote your booth, contest, or event to increase the commitment to stop at your booth. Most large trade events have a common hashtag that you join – this can be a great way to engage with attendees. Maximize your social media and hit the ground running at any trade show!